Last updated June 23, 2026

WBRZ (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information, including the real-time processing and recording of communications, when you visit our mobile application (the “Application”) or related website. Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE IMMEDIATELY CEASE ACCESSING THE APPLICATION.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

This Privacy Policy does not apply to the third-party online/mobile store from which you install the Application or make payments, which may also collect and use data about you. We are not responsible for any of the data collected by any such third party.

GOVERNING LAW; JURISDICTION AND VENUE

These Terms of Service, your use of the website, and our Privacy Statement shall be governed by, and construed in accordance with, the laws of the State of Louisiana, without regard to its conflict of law principles.

Any legal action, suit, or proceeding arising out of, or relating to, these Terms, the Privacy Statement, or your use of the website (including, but not limited to, claims statutory or tortious in nature, such as claims under the California Invasion of Privacy Act or other state privacy laws) must be brought exclusively in the state or federal courts located in East Baton Rouge, Louisiana. You hereby irrevocably consent and submit to the personal jurisdiction and exclusive venue of such courts for the purposes of litigating any such action.

COLLECTION OF YOUR INFORMATION

We may collect information about you in a variety of ways. The information we may collect via the Application depends on the content and materials you use, and includes:

Personal Data

Demographic and other personally identifiable information (such as your name and email address) that you voluntarily give to us when choosing to participate in various activities related to the Application, such as chat, posting messages in comment sections or in our forums, liking posts, sending feedback, and responding to surveys.

Interactive Communications and Derivative Data

Information our servers automatically collect when you access and interact with the Application. This includes your native actions that are integral to the Application (such as liking, re-blogging, or replying to a post), server log files, as well as real-time recording and monitoring of your interactions with the Application (including keystrokes, search bar queries, mouse movements, scroll history, and text entered into forms or chat functions). These real-time transmissions are captured strictly by us or by our contracted technology providers acting solely as our operational agents.

Facebook Permissions

The Application may by default access your Facebook basic account information, including your name, email, gender, birthday, current city, and profile picture URL, as well as other information that you choose to make public. For more information regarding Facebook permissions, refer to the Facebook Permissions Reference page.

Data from Social Networks

User information from social networking sites, such as Facebook, Google+, Instagram, Pinterest, and X (formerly Twitter), including your name, your social network username, location, gender, birth date, email address, profile picture, and public data for contacts, if you connect your account to such social networks.

Geo-Location Information

We may request access or permission to and track location-based information from your mobile device, either continuously or while you are using the Application, to provide location-based services. If you wish to change our access or permissions, you may do so in your device’s settings.

Mobile Device Access & Data

We may request access or permission to certain features from your mobile device, including your mobile device’s camera, sensors, contacts, microphone, social media accounts, storage, and other features. We may also collect device information such as your mobile device ID number, model, manufacturer, version of your operating system, phone number, country, and location.

Push Notifications

We may request to send you push notifications regarding your account or the Application. If you wish to opt-out from receiving these types of communications, you may turn them off in your device’s settings.

Third-Party Data and Promotional Participation

Information from third parties, such as personal information or network friends, if you connect your account to the third party. This also includes personal and other information you may provide when entering contests, giveaways, and/or responding to surveys.

USE OF YOUR INFORMATION

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Application to:

1. Administer sweepstakes, promotions, and contests.
2. Assist law enforcement and respond to subpoena.
3. Compile anonymous statistical data and analysis for use internally or with third parties.
4. Create and manage your account.
5. Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Application to you.
6. Email you regarding your account or order.
7. Enable user-to-user communications.
8. Fulfill and manage purchases, orders, payments, and other transactions related to the Application.
9. Generate a personal profile about you to make future visits to the Application more personalized.
10. Increase the efficiency and operation of the Application.
11. Monitor and analyze usage and trends to improve your experience with the Application.
12. Notify you of updates to the Application.
13. Offer new products, services, mobile applications, and/or recommendations to you.
14. Perform other business activities as needed.
15. Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
16. Process payments and refunds.
17. Request feedback and contact you about your use of the Application.
18. Resolve disputes and troubleshoot problems.
19. Respond to product and customer service requests.
20. Send you a newsletter.
21. Solicit support for the Application.

DISCLOSURE OF YOUR INFORMATION

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers and Agents

We share information, including real-time communication logs, keystrokes, and session analytics, with third parties that perform infrastructure and operational services for us or on our behalf. This includes payment processing, data analysis, session-replay analysis, automated chat facilitation, email delivery, hosting services, customer service, and marketing assistance. All such third parties act strictly as our service providers and agents, are prohibited from using this data for their own independent commercial purposes, and process this information solely to facilitate your interaction with our Application.

Marketing, Advertising, and Affiliates

With your affirmative consent, or with an operational opportunity for you to withdraw consent, we may share your information with third-party advertisers, business partners, or affiliates (including our parent company and subsidiaries) as permitted by law.

Interactions with Other Users and Public Postings

If you interact with other users or post comments, contributions, or other content to the Application, your posts and profile data may be viewed by all users and publicly distributed outside the Application in perpetuity.

Sale or Bankruptcy

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity.

TRACKING TECHNOLOGIES

Cookies, Web Beacons, and Pixels

We use cookies, web beacons, tracking pixels, and other monitoring technologies on the Application to help customize the Application, analyze user behavior, and improve your experience. These technologies may capture transmission contents, device identifiers, and browsing data in real-time.

Prior Consent Framework: For users in jurisdictions requiring affirmative consent or protecting against unauthorized communications interception (such as California), tracking technologies, analytics pixels, and session monitoring features are deployed based on your affirmative interaction with our consent banner or privacy settings. You may update your preferences or revoke consent at any time via our Consent Management Tool or by modifying your device/browser configurations. Disabling certain cookies or tracking mechanisms may affect the availability and functionality of the Application.

Internet-Based Advertising

AAdditionally, we may use third-party software to serve ads on the Application, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Website Analytics

We partner with selected third-party vendors, such as Cloudfare, Flurry Analytics, Google Analytics  to deploy tracking technologies, session analysis, and remarketing services on the Application. By affirmatively accepting our data practices through our consent interface, you acknowledge and authorize the simultaneous real-time transmission and analysis of your data by these vendors, acting strictly as our data processors and agents. To manage your choices regarding these specific analytics tools, you may utilize the following resources:
Digital Advertising Alliance Opt-Out Tool
Flurry Analytics Yahoo Opt-Out Manager
Google Analytics Opt-Out Plugin
Google Ads Settings Page
Network Advertising Initiative Opt-Out Tool

THIRD-PARTY WEBSITES

The Application may contain links to third-party websites and applications of interest, including advertisements and external services. Once you use these links to leave the Application, any information you provide to these third parties is not covered by this Privacy Policy. We are not responsible for the content, privacy, or security practices of any third parties.

SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against unauthorized interception or misuse.

POLICY FOR CHILDREN

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us immediately.

CONTROLS FOR DO-NOT-TRACK AND PRIVACY SIGNALS

Most web browsers and mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate. We respond to automated privacy signals and opt-out mechanisms (such as the Global Privacy Control / GPC) in accordance with applicable state privacy regulations where technically feasible. Where a standardized, globally recognized protocol is active, our systems will attempt to process that request as a valid opt-out of non-essential tracking technologies.

OPTIONS REGARDING YOUR INFORMATION

Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:

• Noting your preferences at the time you register your account with the Application
• Logging into your account settings and updating your preferences.
• Contacting us using the contact information provided below

If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Messaging services.

CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at:

WBRZ.com
Attn: Privacy Complaints
1650 Highland Rd
Baton Rouge, LA. 70802
Phone: 225.387.22225
Fax: 225.336.2344
Email: privacy@wbrz.com