BATON ROUGE — Better in BTR launched a resource hub for Capitol area businesses and community organizations Monday. 

Better in BTR is an open-source brand for Louisiana’s nine-parish Capital Region designed to build community pride and help attract and retain talent in the region. 

The website offers logo assets, usage guidelines, social media templates and more free resources.

“When people across the region tell the same story about what makes the Baton Rouge area great, it builds a shared sense of pride,” Morgan Almeida, The Partnership’s senior vice president of marketing and communications, said. “That pride matters. Young professionals want to live somewhere they believe in, and a consistent community narrative helps us keep the talent we have and attract the talent we need. The resources hub gives every business and organization the tools to tell that story together."

If organizations want something made for them, the hub also outlines custom creative packages, including custom logo packages, social media takeovers, recruiting videos, window art installations and more.